Headline analyzer
Paste a title — of an article, an ad, a landing page, a video — and get a 0–100 score with the reasons: length, a number, a power word, an emotional word, a question or how-to frame, readability, and what is missing.
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How it works
- The headline is split into words and scored on eight things that A/B tests keep confirming: length, a number, a power word, an emotional or sensory word, a clear frame (how-to, list, question), a specific noun, no jargon, and readability.
- Each point shows as pass, improve or fail with the reason, so the score is never a black box.
- The tool also shows how the title will be cut in Google (≈ 60 characters) and in social cards.
- It does not use AI — every rule is deterministic, so the same title always gets the same score.
Questions people ask
What is a good score?
Above 70 is a strong headline; 50–70 is fine but has an obvious gap (usually no number or no emotional word); below 50 is either too vague or too long. The score is a checklist, not a prophecy — a 90 on a boring topic still needs the topic.
What are power words?
Words that carry urgency, exclusivity or a promise: free, proven, instantly, secret, mistakes, simple, ultimate, now. One is good; three read like spam.
Why does length matter?
Google shows about 60 characters of a title; social cards cut at 60–70; on a phone a headline over 12 words wraps to three lines and loses the reader. 6–12 words is the sweet spot.
Do numbers really help?
In most tests, yes — an odd number more than an even one, a specific number more than a round one. "7 mistakes" beats "some mistakes".
Is a question headline good?
A question the reader wants answered, yes ("Is your site slower than 80 % of the web?"). A yes/no question they can answer with "no", no — they scroll on.
Free, no signup. Runs on our servers, nothing is installed. Want all of it at once? The full site check runs 30+ tests in one go.